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Cheap shot or good direct mail?

The NO on 77 campaign used a pretty good trick to get me to open their direct mail piece…the smaller than business sized envelope has an official looking "Jury Duty is Good Citizenship" logo on the front and a personalized letter showing though a window on the envelope.

Inside they urge support of the Governor’s reform agenda EXCEPT for Prop. 77.  The letter features quotes from Speaker Hastert and Congressman Doolittle.  As well as text from a GOP Senate Caucus "briefing book" all suggesting Prop. 77 or some part of it is bad.

Clever.  But I hear Yes on Prop. 77’s Steve Poizner is planning a lawsuit–not sure on what grounds, but stay tuned…