
The Car Business
Now that the rescue/bail out of the big 3 automakers has been completed by President Bush, the Fed and the Treasury Department (with the support of President-Elect Obama), I would like to give you all some of my views on what has been said and is still being said, about this industry, it’s problems and it’s prospects. Because of my 25 years experience in this industry, I know a few things that many of those talking heads on TV don’t. It drives me crazy when someone pontificates with such surety about what went wrong and what is needed to go right, while their only experience with the car business is that they bought a car once. Please find my observations and comments below.
First, the Myths:
Myth #1: Domestic automakers are in trouble because they build poor quality cars – They used to. But so did the Japanese manufacturers in the 60s. But now quality in the car business is a price of admission and there is near quality parity among all manufacturers selling cars in the US market. While JD Power always ranks a first place and a last place, the difference between that first and last is much less than it used to be and in… Read More