
Pew Research on Campaigns and the Internet
The Pew Research Center has published the report Internet’s Broader Role in Campaign 2008
It is a good read for anyone interested in politics. Taking the information that it provides and extrapolating it out a few cycles tells us that campaigns and elections are going to be very different in the future.
Several months ago (prior to the strike by writers) I came to the conclusion that The Daily Show with Jon Stewart is one of the best sources of political news. Stewart is not only funny — he gets guests that seem to track with Tim Russert.
The evening news and a massive television buy alone is not what wins campaigns any more. It is a constantly changing environment that political professionals need to recognize.
Two things this report does not cover that are important.
First, while the internet may be a great way to reach younger voters. To be honest, most of the time I am not trying to reach younger voters. I would rather have the over 60 crowd any day of the week. They actually… Read More