Posted by Adam D. Probolsky at 12:00 am on Apr 20, 2009 Comments Off on GOP Chairman has a smart idea
The California Republican Party announced they are launching a
new initiative that fundamentally changes the way the Party
conducts outreach and coalition building.
For all the years I have been involved in the political and
non-profit worlds outreach efforts have focused on forming affinity
groups internal to an organization. For example the "Asian
Outreach Committee of the Republican Party" or the "Commercial Real
Estate Network of the Jewish Federation".
These groups serve a purpose, but generally require someone to
sign-up, attend and get involved in a "new" group. It takes
them out of their comfort space, away from their core business or
interest. While they support the Party or non–profit it can
be an imposition to participate in another group.
Last week CA GOP Chairman Ron Nehring announced that he has been
working on a very different kind of outreach effort, one that goes
to the supporter rather than making them come to the Party.
If executed well over time, it will mean that Party leadership and
volunteers are integrated into outside organizations of every type
throughout the state, on an ongoing and… Read More