
Garamendi tells consumers: You’ll Love it at Levitz!
Every pop cultureenthusiast knows about the practice of"product placement" in movies, television, video games and music videos.
If you grew up in the 80s you probably begged your mom to buy Reese’s Pieces with after you saw the movie E.T. Or perhaps your first exposure to a DeLorean was in the movie theaters, watching the eternally youthful Michael J. Fox in Back to the Future.
My favorite modern day villain (right after Al Gore) is Austin Power’s Dr. Evil, who invested in Starbucks as a way of raising the necessary capital for world domination. (Why didn’t I think of that?)
Last year, Governor Schwarzenegger was accused of getting in the product placementbusiness when one of his political TV ads prominently featured Pepsi and Arrowhead Water — products owned by Nestle, which donated about a quarter million to the gov’s campaign.
So while product placement in politics isn’t entire unheard of, I was still surprised when I saw that Insurance Commission John Garamendi, and candidate for Lt. Governor, used product placement in a…press release!
"Under the new regulations, the… Read More