The Republican primary for governor just got a lot more interesting.
For weeks, Meg Whitman’s been running statewide radio ads at high levels, and not coincidentally has been building herself a solid lead in early polls. Because Steve Poizner has not been spending for advertising as well, rumors have been circulating that he was not committed to the race and might even be looking for an early exit rather than try to compete with what’s likely to be huge levels of Whitman spending.
But earlier tonight, Poizner sent an email to supporters announcing that he had contributed $15 million of his own money to the campaign. That’s more than enough to finance an ad blitz that could pull him even with the frontrunners by early next year. More immediately, though, it puts the rumors to rest. Steve Poizner is definitely running for governor.
The next question is when his ads start running. Assuming that both Poizner and Whitman are willing to stay on the air all the way until June, it’s also safe to assume that every man, woman and child in California will have both candidates’ ads memorized long before the primary.