Voters cast ballots for people, not for lists of policy positions. While a candidate’s positions on individual issues are important, voters look for signs of how the a person would use the power of government after the election, if he or she wins.
A candidate’s personal narrative is as influential, if not more so, than their party affiliation or the nuances of their philosophy. Rudy Giuliani was elected Mayor not because his party or philosophy was closest to his fellow New Yorkers in that heavily Democratic city, but rather because his personal qualifications and narrative proved more compelling than those of his rivals. The same is true of leaders including Governors Chris Christie (NJ) and Susana Martinez (NM).
The person is important.
The kind of leader a candidate proves to be on the campaign trail can provide valuable insight to how he or she will govern. It is the candidate who ultimately sets the tone within a campaign, and sends important signals with their attitude, demeanor, whom they hire, and the kind of direction they are given.
Think of a candidate you’ve met. Now, think of some of the people who were hired by that… Read More