The United Farm Workers labor union just received advertising and public relations help, thanks to several pro-UFW stories published in the Sacramento Bee last weekend.Sept. 24, Kerry Kennedy wrote about her father Robert Kennedy’s involvement with Cesar Chavez in the 1960’s. Sept. 26, the Bee ran a story about the 50thanniversary of the UFW’s grape strike in Delano, CA. Rounding out the pro-UFW public relations and marketing campaign was a story on Sept. 27 about Phil Serna, son of late former Mayor of SacramentoJoe Serna Jr., who was also aUFW organizer.
This interestingly timed PR move comes on the heels of the order to destroy farm worker’s ballots from the 2013 labor union decertification election, rather than allow them counted,by Administrative Law Judge Mark Soble, employed by the California Agricultural Labor Relations Board. Thousands of farm workers in California must now abide by an unwanted unionization deal struck decades ago and never ratified or enforced. The workers’ votewas expected to… Read More