
GOP Chairman has a smart idea
The California Republican Party announced they are launching a new initiative that fundamentally changes the way the Party conducts outreach and coalition building.
For all the years I have been involved in the political and non-profit worlds outreach efforts have focused on forming affinity groups internal to an organization. For example the "Asian Outreach Committee of the Republican Party" or the "Commercial Real Estate Network of the Jewish Federation".
These groups serve a purpose, but generally require someone to sign-up, attend and get involved in a "new" group. It takes them out of their comfort space, away from their core business or interest. While they support the Party or non–profit it can be an imposition to participate in another group.
Last week CA GOP Chairman Ron Nehring announced that he has been working on a very different kind of outreach effort, one that goes to the supporter rather than making them come to the Party. If executed well over time, it will mean that Party leadership and volunteers are integrated into outside organizations of every type throughout the state, on an ongoing and… Read More